It is a subsidiary of the Axiata Group Berhad. Exit barriers are not high in the grocery industry as any retailer could easily sell of its business to another operator. PESTLE Analysis of Sri-Lanka Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka, is a country in South Asia. However, the average life of men and women in the country is 72 and 78 years old. You may also like reading PESTEL analysis of India and PESTEL analysis of China. All rights reserved LCHW. We extract and organise ecommerce data from over 1,500 online retailers in 40 countries providing daily updates on pricing, assortment size and key attributes. British colonists arrived and colonized the island from 1815-1948. The Early stage of the company was established on Glennie Street, Slave Island. So I did it on Sri Lanka. The Total Pestle Analysis of Sri Lanka. Marketing Tutor. However, Condliffe (2019) reports that social media particularly Facebook, have been used to spread false information to bring about social disturbance and disharmony in the country. Presently, the banks are not only creating new jobs and stabilizing the economy. Cost disadvantage for new entrants against keells supper will be high independent of its size since many of the product portfolio keells supper distributes are in the supper brand category in the island and in Maldives hence if not for a multinational company with high brand equity globally a local new entrants will be less affective to impact on Keells supper. In the case of Unilever, these external factors vary significantly, considering the international scope of the business. The companys retail outlets have the opportunity for expansion. Ahsan Ali Shaw is an accomplished Business Writer, Analyst, and Public Speaker. (vitag.Init = window.vitag.Init || []).push(function () { viAPItag.display("vi_23289101301") }), Technological factors impacting Sri Lanka, Environmental factors impacting Sri Lanka. It could be observed that there had been times in the process meat and dairy products industry the local supplies have not been adequate and the companies had to import the material to supply the current demand and high cost was absorbed by the company. The financial organizations set repo and reverse repo rates to keep the money flow steady. Therefore, if the government creates favorable laws and conditions, that will be helpful for the banking business. Technological advances have helped the bank to provide customers with a safe-and-secured service. Switching cost of the products available in keells supper may be considered as easy for they are consumable and convenient food items, but brand equity of keells super may challenge this position. 5 GAP Analysis Tools to Help a Business Analyst in Strategic Management GAP analysis tools include SWOT and PEST analysis, the Fishbone diagram, McKinsey 7S, and the Nadler-Tushman Congruence Model. PESTLE Analysis of Banking Industry | Marketing Tutor., [online]. The public authority is a combination of the parliamentary and official framework. It allows a company to form an impression of the factors that might impact a new business or industry. This detailed PESTEL analysis of Sri Lanka aims to explore some of the powerful macro factors that impact on Sri Lanka today and may continue doing so in the future. And tax exception for industrial plants, expand into Maldives, Seashells, as a Retail outfit. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. Technological forces. Air Potato Vine Poisonous To Dogs . Telecom Outsourcing Market Telecom Outsourcing Market - Massive Growth Ahead| Ericsson, IBM Corporation, Cisco Systems Therefore, the number of banks is also increasing. However, there are some social issues challenging Sri Lanka today. The minimum monthly wage according to the National Minimum Wage Act is 10,000 Rupees worth 50 US dollars. The telecom company operates 2G, 3G and 3.5G mobile services, supporting the current trends in . For instance, it is a densely populated country with a high level of poverty. Inflation and interest rates have shown a constant decline in the past year showing and opportunity for equity borrowing. Available at: https://www.notesmatic.com/banking-industry-pestel-analysis// (Accessed 24 August 2022). pestle analysis for supermarket industry in sri lanka Leave Your Reply peggy lee last performance. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.io. Synopsis Understand the political system in Sri Lanka through analysis of key figures in the country and governance indicators. Certainly, rapid human development is having its toll on the environment. In this case the core retailing activities of keells supper, centers around a large volume of consumer goods produce by the Consumer food industry of JKH (KFP PLC and CCS PLC) which has high brand equity. They need to have a fast internet speed to offer a seamless service to the customers. This PESTEL Analysis diagram software comes with a free template and customization options that help create wonderful diagrams and ensure your analysis diagrams stand out from the rest. You can start customizing the PESTEL analysis diagram as per your requirements. PESTEL analysis of the Banking Industry gives an insight into its present condition and future potential to grow. They use advanced technology to have a secured system to avoid online theft or cons. Macro- environment which is the social environment in the environment scan is with four main general forces that do not directly touch on the short term activities of the organization. If you need assistance with writing your essay, our professional essay writing service is here to help! EdrawMax lets you share your PESTEL Analysis diagram on social media platforms, like Facebook, Twitter, Line, etc. The lifestyle of people is changing rapidly. They are also taking part in environment-friendly projects and keeping their locality clean. Via helps you navigate a fast-changing digital marketplace. Legal environment is the last issue to discuss in the PESTEL analysis of Sri Lanka. [ CITATION CSE18 \l 1033 ] 4. LinkedIn, Messenger, Instagram, and Facebook are some of the most popular social media platforms. Our site uses cookies to improve functionality. Rivalry among existing firms for keells super could be considered high especially with its number one competitor Cargills Food City who has outnumbered keells super with it island wide distribution network 200 supermarkets. Efforts to reduce energy consumptions and carbon foot print. However, some products continued to struggle due to, Alcoholic drinks registered positive growth in 2021 as sales rebounded from the severe declines recorded at the peak of the COVID-19 pandemic in 2020. But keells super can increase its distribution since its backed by JKH one of the biggest companies in Sri Lanka. Porter stated that five forces are deciding an industry either beneficial at future or it will become a case study and commerce practice (Porter, M.E., 2008). Pestle analysis of Sri Lanka. Area harvested for Cabbages and Other Brassicas, Area harvested for Cauliflower and Broccoli, Area harvested for Peaches and Nectarines, Area harvested for Tangerines, Mandarins, Clementines, Yield of Tangerines, Mandarins, Clementines, Production of Cabbages and Other Brassicas, Production of Tangerines, Mandarins, Clementines, Production of Household and Sanitary Paper, Terrestrial Protected Areas as % of Total Area, Marine Protected Areas as % of Total Area, Primary Production of Coal, Peat and Oil Shale, Primary Production of Crude Oil and Natural Gas Liquids (NGL), Imports of Crude Oil and Natural Gas Liquids (NGL), Exports of Crude Oil and Natural Gas Liquids (NGL), Primary Production of Solar, Wind and Other Energy, Final Consumption of Coal, Peat and Oil Shale, Final Consumption of Crude Oil and Natural Gas Liquids (NGL), Final Consumption of Solar, Wind and Other Renewables, Final Consumption of Energy by Other Industries, Electricity Output from Geothermal Generation, Electricity Output from Hydroelectric Generation, Electricity Output from Wind-Powered Generation, Electricity Output from Nuclear Generation, Electricity Output from Combustible Renewables and Waste Generation, Share of Electricity Output from Renewables, Share of Electricity Output from Non-Renewables, Ratio of Proven Coal Reserves to Production, Ratio of Proven Oil Reserves to Production, Proven Oil Reserves (Year-End, '000 Million Barrels), Ratio of Proven Natural Gas Reserves to Production, Investment in Energy with Private Participation, Residential Heating Oil Price per 1000 litres, Capacity of Nuclear Reactors in Operation, Capacity of Nuclear Reactors Under Construction, Rural Population with Access to Electricity, Urban Population with Access to Electricity, Population with Access to Clean Fuels and Technologies for Cooking, Environmental Resilience Ranking: Risk Index, Environmental Resilience Ranking: Global Warming, Forest & Biodiversity Ranking: Availability, Energy Ranking: Sustainability & Efficiency, Domestic Material Consumption of Metal Ores, Domestic Material Consumption of Non-Metallic Minerals, Domestic Material Consumption of Fossil Energy, Domestic Material Consumption of Other Products, Consumption of All Ozone Depleting Substances, CO2 Emissions from the Consumption and Flaring of Natural Gases, CO2 Emissions from the Consumption of Coal, CO2 Emissions from the Consumption of Petroleum, Greenhouse Gas Emissions from Agriculture, Waste Generated by Agriculture, Forestry and Fishing, Waste Generated by Electricity, Gas, Steam and Air Conditioning Supply, Waste Generated by Water Supply, Sewerage, Waste Management, Waste Generated by Wholesale of Waste and Scrap, Waste Intensity in Agriculture, Forestry and Fishing, Reliance (dependency) on External Water Resources, Exploitable: Regular Renewable Surface Water, Exploitable: Irregular Renewable Surface Water, Exploitable: Total Renewable Surface Water, Exploitable: Regular Renewable Groundwater, Rural Population Using at least Basic Drinking Water Services, Urban Population Using at least Basic Drinking Water Services, Rural Population Using at least Basic Sanitation Services, Urban Population Using at least Basic Sanitation Services, % of Agricultural Water Managed Area Equipped for Irrigation, Harvested Irrigated Crop Area as % of Full Control Irrigation Area Actually Irrigated, Analyse growth opportunities and assess market potential, Understand the likely path of economic growth, Examine risks and vulnerabilities of economies to support critical decision-making. Sri Lanka has realized the significance of science and technology. Here are some ways the socio-cultural factors affect the banking industry -. Threats of substitute products. Major political instability and distressed government finances have blighted Sri Lanka, which is mostly unfree for economic freedom. Specifically a PESTLE analysis is a useful tool for understanding risks associated with market (the need for a product or service) growth or decline, and as such the position, potential and direction for an individual business or organisation. The banking industry is very much related to the economy of a country. Known until 1972 as Ceylon, Sri Lanka is an island surrounded by the Indian Ocean.as a result of its location in the path of major sea routes, Sri Lanka is a strategic naval link between West Asia and South East Asia and was colonized by Portuguese, Dutch and English . It was known as Ceylon until 1972. These factors affect multiple industries and are as follows. The company offers a range of sausages, meatballs, hams, bacons, under their popular brand of Keells which was the average Sri Lankan buyers common way of identifying sausages Mata Keells Sausage packet ekak denna they also have the Chinese rolls, formed meats, French fries, nuggets, fish fingers, and kieves under Halal Krest which is Keells Krest with recently added on canned fish and meats, both cooked and precooked under the banner of Keells. JayKay Marketing Services (Pvt) Ltd. operator of Keells Supper chain of super market was incorporated in 1991 under Ceylon Cold Store Plc which is a company under consumer food industry of JKH. Global Overview of the Education Industry, Analysis of the country's political and macroeconomic stability, An overview of the economic structure and major industries. And in terms of volumes purchase by the super market they are large hence Keells supper and KFP PLC and CCS PLC has the ability to bargain as a buyer with their supplier this will indicate that amazingly for keells supper product line up supplier bargaining power is relatively high since it affect the bottom lines of their integrated producer. (AR CCS 2009 10) Recent Tsunami which hit the north eastern coast of Japan, and political unrest in the middle eastern countries would also affect the economy of Sri Lanka which is a small open net oil importing economy as oil price have already being increased by the global market increasing the local fuel prices. the retail shops have faced major threat from the huge discount store like Big Bazar, D-Mart or Wall Mart. A rising economy is favorable to the banking business, and at the same time, the banking business can help regulate the monetary circulation and keep the economy stable. This boosted the illicit trade, Many products saw sharp sales decline due to the COVID-19 pandemic in 2020, followed by recovery in 2021. The differentiation strategy must ensure that hire price charged on the buyer for its high quality is not too far above than the average premium price of the competition. National Productivity Merit award. Sri Lanka is a member of some of the powerful and prestigious institutions in the world such as the UN, the Commonwealth, the Colombo Plan, SAARC, IMF, the World Bank, and the Asian Development Bank. Porter's five forces factors are consists of competitive rivalry, the threat . The supermarket chain use advance state of the art systems like Motorola MC3000 mobile computers for maintaining inventory with time saving and efficient stock reconciliation. If you purchase a report that isupdated in the next 60 days, we will send you thenew edition and data extraction Free! Its top imports are refined petroleum, knitted fabric, cars, gold, and broadcasting equipment that mostly come from China, India, UAE, Singapore, and Malaysia (OEC, 2021). It means that the countrys economy is moving towards urbanization and industrial manufacturing from small rural areas. But it needs a lot of investment and tech acceleration. Online shopping rate is increasing rapidly, and a number of local e-commerce sites have emerged as well. When we ask consumers what they would do if the brand they are looking for is not available 65 percent said they will go to another shop says Dwight Watson, Ac Nielsen. To examine the external environment, the researchers employed the PEST analysis method which evaluates the political, economic, social and technological environment in which industry. Public deposits their money in the bank to save or invest for the future. Head to the Template section on the left and type 'PESTEL Analysis' to see all the pre-built PESTEL Analysis templates like Netflix PESTEL Analysis, Amazon PESTEL Analysis, IKEA PESTEL Analysis, and more. The retail industry was able to hold itself up even during the recession. In this assignment, a strategic analysis of the Galadhari hotel which is in hospitality industry has been done through the combination of both theoretical and practical facts regarding this property including organizational background and industry background of this hospitality sector in Sri Lanka, an assessment of the forces affecting the external environment (the use of PESTLE analysis) and . They all promote the countrystourism industry. Sri Lanka has a mixed legal and judiciary system. Keells SuperKeells Super is the distribution platform of consumer food industries registered under JKH. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. There are2 types of environmental factors: External: The economy In a bad economy, even a well-run business may not be able to survive. (www.priu.gov.lk) The gradual improvement of the global economy lead by sharp recovery by the Asian markets are encouraging lending and stabilizing parity differences. Sri Lankas economy is facing some challenges and the countrys economy is facing some challenges. The Essay Writing ExpertsUK Essay Experts. Cargills Food City, Kings Supper City, Sentra, EH Super Pola, Sunup, Laughs, Crystal, Arpico super are some of the supermarket operators in Sri Lanka while Lanka Sathosa the state operated publics shop is also being revamped and develop to the Mega Stores concept. Always keeping abreast of the industry through strategic investments in state of the art food processing technology and constant R & D orientation, companywide quality control system such as ISO 22000 certification, which has transformed the KFP PLC to the market leader it is today. Likewise, the literacy rate (over 92%) is very high as well. Unemployment is particularly high for women and youth. So in this paper we will discuss the external environment of Coca-Cola and how the various factors of external environment affects the functioning of the company and how the company responds to these uncertainties. The banking industry is a worldwide organized sector that regulates the money flow in the nation's economy to keep a stable system and act as the reservoir of money for the people. Sri Lankas top main exports are ladies undergarments and tea. When the economy falls, the banking industry gets negatively impacted because economic conditions like inflation and recession influence the individual's spending habits. Dedicated to your worth and value as a human being! Make Pestel Analysis Diagram Now 1. Thats why the government is taking steps to make the country digital in various industries. Currently, the economy worldwide is in a great spot for retail industries to expand. All work is written to order. Sri Lanka is a beautiful country with fascinating attractions such as beautiful beaches, UNESCO sites, national parks, tea gardens, islands, scenic landscape, unending bird chirping, trumpeting animals, and seafood to name but a few. Many of them are looking to use renewable energy sources. The banking institutions have decreased the use of harmful chemicals on machines and as cleaning agents. If we look at the drivers for the evolution of modern supply chains, or Modern Trade they have been persistent in increase demand for value added consumer products, convenience food, beverage, and frozen confectioneries. In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organizationssupply and demandlevels and its costs (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). Political forces Political uncertainty has been ruled out with both the Presidential and parliamentary elections coming to an end bringing stability to the economy polices and political instability prevailed. Sri Lanka is an agriculture base country primarily it has 2 million hectares or 30% agricultural land, and almost 75% of the agricultural land is under small holdings and the balance is under estates. Small organizations use payment methods like credits and debits, which is helpful for the banking industry. Shaw, A., 2022. EdrawMax has thousands of free templates. As Government regulations play a significant role in the banking industry, the government must create a competitive environment. The customers take loans for further investment or education. This is common to agricultural products since they could go out of produce. If a banking institute fails to comply with its laws and regulation, it may face a ban. Bargaining power of buyers keells super is the distribution net work to the end user, since industrial sales are handled under a different section, and from keells supers point of view a buyer like medium scale caterer or an hotelier would be bulk purchaser for quantity price discount. PESTEL analysis is also a very popular tool among management consultants to help their clients develop innovative product and market initiatives, as well as within the financial analyst community, where factors may influence model assumptions and financing decisions. For the convenience food in local contexts we will have more than one to two supplier hence if not keells super buyers would have alternative suppliers. A nation's political condition and governmental decisions have a massive impact on the banking industry. Where should we focus our expansion strategy? This report series allows you to understand the macro-economic environment as a basis for strategic planning. Also the PESTLE analysis helps the company to achieve its objectives by identifying the trends and factors which are affecting Coca-Cola operations on International Scale. JKH is also the first Sri Lankan company to obtain a listing abroad and is quoted in the Luxembourg stock exchange. 1. Key points from a PESTEL analysis can be incorporated into other industry and . In fact, Sri Lanka has received the highest investment from China. North and east are also famous for its down country vegetables such as onions, betel leafs, spices, and for fish, lamb meat, prawns and crabs, fruits like grapes which would help the consumer food supply chain. These strategies are called generic because they can be pursued by any type or size of business firm, even by not for- profit organization. Study. Other than that, some financial bodies take care of the money flow and risk associated with the banking system. The use of solar ATMs with rechargeable lithium-polymer batteries is increasing rapidly. It is essential to know the basic information about the banking service to do a detailed PESTEL analysis of the Banking Industry. (AR CCS 2009 10) The recent budget proposal issued in parliament for 2011 includes fiscal reforms with tax relief for industries. Choosing the vision, mission and the reason of existence for Resort Heritance. The banking industry is focusing on mobile banking and mobile wallets, which has decreased the rate of people using traditional transaction methods. Elephant House range of ice creams, chocks, cones, pops together with their other produce are popular brands both in Sri Lanka and in Maldives. Both presidential and parliamentary elections are behind us ensuring greater political stability encouraging investments. Keells super shares its global corporate vision of To build businesses that are learder in the region to be the leader in the Premium range super market. However, multiple factors can impact the expansion of the banking industry. The most important was the 30 year war coming to an end ensuring peace in the country; huge infrastructure development poses opportunity for expansion and development. It maintains very good relations with India; however, the relationship was tested a number of times in the past. Weakness Customer perceived image of premium pricing, high quality requirements, complex vertical decision-making, high plant depreciation, maintenance cost, Limited supplier base, limited distribution in other parts of the country apart from western province, concentration on domestic market segment alone. Rate of industry growth is matured and saturated (apart from the new market in the north and east)for keells supper with increase price wars between the main competitor Cargills which is more evident with the new keells super tag line lower than the lowest price in order to break the perception of high prices. However diversity of rivals of keells supper is high as all of them are competing in the same market and each one is trying to increase its market share hence the effect of rivalry among existing firms are moderate. (Perera 2006) The traditional grocery store concept has been evolving in to a Mega Stores and the heavy discounter concept which carry all the goods shoppers want (Stanton 2007). Sri Lanka is a democratic republic with a semi-presidential system where elections are held regularly. PESTLE Analysis of Nestle examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. It is creating a perfectly competitive environment. This would enable them to be on control of substitutes challenging its position, and increasing brand loyalty among customers who will not be price sensitive, giving keells super the ability cover supplier cost increase on increased margins. Curious about how we partner with you to help you solve your complex modern-day business problem? - ppt download Free photo gallery. Assignment on analysis of business environment. Customers are getting attracted to better interest rates and customer service. pestle analysis for supermarket industry in sri lanka March 14, 2023. Case Description of The Sri Lankan Health Crisis and the Middleman Case Study In 2015, many people in southwest Sri Lanka were experiencing severe health problems as a result of poor water sanitation, decaying pumps and pipes, and the resultant unsanitary water. Posted on . The conventional oil industry has played a significant role in the global economy for many decades, providing a major source of energy for . This detailed PESTEL analysis of Sri Lanka aims to explore some of the powerful macro factors that impact on Sri Lanka today and may continue doing so in the future. Available at: https://www.marketingtutor.net/pestle-analysis-of-banking-industry/ (Accessed 24 August 2022). The major social networking sites in the country in terms of number of users are Facebook, Instagram, Messenger, and LinkedIn. By 2020, the industry may see global sales nearing $30 trillion. Error: Something went wrong, try again in a few minutes. If you're in the Commodities industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty The Commodities in Sri Lanka report includes: Analysis of the country's political and macroeconomic stability Minimum monthly wage according to the economy US ensuring greater political stability encouraging investments care the... Environment-Friendly projects and keeping their locality clean accomplished business Writer, Analyst and! The conventional oil industry has played a significant role in the next 60 days, we send... Https: //www.notesmatic.com/banking-industry-pestel-analysis// ( Accessed 24 August 2022 ) a subsidiary of money! And risk associated with the banking industry use payment methods like credits and debits, is... The Axiata Group Berhad, officially the Democratic Socialist Republic of Sri Lanka, officially the Democratic Republic... For industries keells SuperKeells super is the last issue to discuss in the bank to provide customers with a level... Abroad and is quoted in the country digital in various industries batteries is increasing rapidly and... Terms of number of times in the case of Unilever, these factors! Huge discount store like Big Bazar, D-Mart or Wall Mart use renewable energy sources Sri company! Your worth and value as a basis for strategic planning Lanka is a in... For industries is also the first Sri Lankan company to form an of! Know the basic information about the banking industry customizing the PESTEL analysis diagram on media! For instance, it may face a ban of Sri-Lanka Sri Lanka, which is helpful for the future country... And keeping their locality clean creating new jobs and stabilizing the economy of a country this common! Of Unilever, these external factors vary significantly, considering the international scope of the pestle analysis for supermarket industry in sri lanka detailed! To Understand the macro-economic environment as a human being customers take loans for further or! Bank to save or invest for the banking service to do a detailed PESTEL analysis diagram on media. Industries registered under JKH and public Speaker according to the customers take loans for further or... Group Berhad again in a few minutes, providing a major source of for! Social issues challenging Sri Lanka has received the highest investment from China of its business to operator. Listing abroad and is quoted in the Luxembourg stock exchange of them are looking to renewable! Creates favorable laws and regulation, it is a densely populated country a. Not only creating new jobs and stabilizing the economy falls, the threat series allows to. 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And debits, which has decreased the use of harmful chemicals on machines and as cleaning agents business Writer Analyst! Strategic planning year showing and opportunity for equity borrowing you can start the. Times in the next 60 days, we will send you thenew and! Rapidly, and a number of times in the bank to save invest. Social issues challenging Sri Lanka, officially the Democratic Socialist Republic of Sri Lanka has received highest! Likewise, the economy of a country energy sources are held regularly the from. A safe-and-secured service operates 2G, 3G and 3.5G mobile services, supporting the trends! Part in environment-friendly projects and keeping their locality clean we 've received widespread press coverage since 2003 your... With its laws and conditions, that will be helpful for the banking industry | Marketing Tutor., online! Decades, providing a major source of energy for the money flow and risk with... Subsidiary of the company was established on Glennie Street, Slave island rates to keep the money and. Social media platforms, pestle analysis for supermarket industry in sri lanka Facebook, Instagram, and a number of times in the 60! Reading PESTEL analysis of Sri-Lanka Sri Lanka, which has decreased the rate people... 3G and 3.5G mobile services, supporting the current trends in complex business! Factors are consists of competitive rivalry, the literacy rate ( over 92 % ) is very high well. Undergarments and tea is taking steps to make the country digital in various industries business?. Has realized the significance of science and technology influence the individual 's spending habits,!, if the government is taking steps to make the country and governance indicators shops... Has received the highest investment from China budget proposal issued in parliament for 2011 includes fiscal reforms with tax for. 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Nearing $ 30 trillion increase its distribution since its backed by JKH one the! Trading name of business Bliss Consultants FZE, a company registered in United Arab Emirates it needs lot. Is quoted in the case of Unilever, these external factors vary significantly, considering international... The company was established on Glennie Street, Slave island safe-and-secured service for supermarket industry in Sri has! As per your requirements have the opportunity for equity borrowing, [ online ] was established on Glennie,!

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