, designed to be spritzed onto dry hair. /Rttm%fH~ 0Dw).TQPfK7_jN"jqp-
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^j-DeWydLwHl *@x"40"UzPV^-H: "It helps hair defend itself from getting waterlogged and weak," Cox explains. Encompassing four easy steps, the Prime System includes a Water Defense Pre-Wash Spray, Rebalancing Hair Wash, Rapid Dry Hair Turban, and Restorative Leave-In Conditioner. For years, I attributed my dry, coarse, electrically charged strands to genetics, so I was surprised when AQUIS Prime redirected my attention to a basic yet highly influential determinant: hair washing. Instead, the brand offers a Restorative Leave-In Mist ($26), a leave-in conditioner that locks in moisture, smooths frizz, and creates "bounce" without weighing hair down. months. The system starts working before you even get your hair wet with the Water Defense PreWash ($29), designed to be spritzed onto dry hair. The last two steps really sealed the deal. ), Aquis' Hair Turban takes the place of your usual towel and instead of using cotton or terry cloth to absorb moisture, it relies on a synthetic material called Aquitex. Shop the Aquis Prime Starter Kit at Sephora for $49 here, Shop the Water Defense PreWash at Sephora for $29 here, Shop the Rebalancing Hair Wash at Sephora for $26 here, Shop the Lisse Luxe Hair Turban at Sephora for $30 here, Shop the Restorative Leave-In Mist at Sephora for $26 here. Jumping in the shower minutes later, I was surprised at how incredibly sleek my hair became when it touched water. But perhaps my favorite step of the Aquis Prime system is step three the Lisse Luxe Hair Turban ($30). Learn more about sezzle Thank you for subscribing to VIOLET GREY. "Hygral fatigue refers to the unpleasant symptoms that occur when hair is repeatedly exposed to water," says Britta Cox, founder of Aquis, a hair-care line focused on strengthening strands against hygral fatigue. According to the brand, it's also been clinically proven to reduce cuticle swelling by 46%, and that translates to hair that's less likely to break, split, or frizz. There's a good reason for that though I was searching for a solution without first understanding the underlying problem. We operate independently from our advertising sales team. Rewards members earn The goal? The Restorative Leave-In Conditioner locks in moisture weightlessly, restores hair to its natural pH balance and defends against damage. I love its naturally wavy texture, but hate that my "good hair days" are so few and far between. This does not drive our decision as to whether or not a product is featured or recommended. Please try again. ci"!] rIUq"oW`1=0;xx`82BE'NgD8w:*Q%og\1rrD%?FL You bet. of products in an effort to transform my frizzy, breakage-prone strands into the thick, defined mermaid waves I know they can be, most of them have been underwhelming. AQUIS Prime reflects your life, renews your hair's natural beauty, and reclaims the relationship you have with your hair.". SHOP NOW, Aquis Prime Rebalancing Hair Wash (8 fl. Item limited to a max quantity of 130 ), Renews and refreshes without stripping moisture, Keeps cuticle layer smooth to reduce tangles and frizz. Balance and refresh locks with Prime Rebalancing Hair Wash from Aquis. Based on the insight that less water + faster drying = healthier hair, AQUIS products prevent damage and Hygral Fatigue (the stretching and swelling that happens when hair is wet), protecting its natural biome, andusing safe and gentle yet effectiveformulas a portion of AQUIS Prime proceeds will be donated to Code For Fun, an organization that provides tech training for teens in the San Francisco bay area so they can become the innovators of tomorrow. My curls tend to get knotty as soon as I lather up, but the Rebalancing Hair Wash has a super-smooth texture that makes my hair soft and manageable. Frizz. Aquitex was inspired by the moisture-wicking technology in athletic wear meaning it "has multi-layer channels built in that transport water quickly from your hair into the fabric," says Cox. "Hair that is more porous is even more susceptible to [this issue]," Cox shares, noting that the category of "porous" hair usually includes those that have undergone chemical treatments or regularly use heat tools like straighteners and blow dryers. The Water Defense Pre-Wash, which is a pH-balance restoring spray is formulated with coconut oil and an amino acid complex that protects strands from the inside out before water exposure; The Rebalancing Hair Wash, which cleanses hair without irritating the scalp or weakening tresses further. "This means less water damage with the added benefit of less weight on the hair, which brings back the natural movement and bounce that makes hair look and feel healthier," Cox says. (OK, , it's an exaggeration, but not by much. The PreWash spray does this by infusing hair with hydrating coconut oil, "which penetrates the hair and helps it repel water, so there is less water to cause damage by stretching and swelling the hair." But that doesn't mean that exposure is healthy. According to Cox, this means you "can cleanse your hair without causing tangles and frizz.". "Hygral fatigue refers to the unpleasant symptoms that occur when hair is repeatedly exposed to water," says Britta Cox, founder of, focused on strengthening strands against hygral fatigue. Created after years of dedicated consumer and scientific research, AQUIS Prime products are the first-ever haircare system to prevent the little-known phenomenon called Hygral Fatigue, the damage that happens to hair when it gets wet and loses its strength. We welcome your feedback. There are currently no items in your cart. ,"AZ"E11`i:Mc0jv]bp2BzrUG(d%,K=$bp B%^oDom[L>}D)y:^2FAK#on0*r] .WfA!rf232TgpXA?=|$dR a very fancy way of saying "shampoo." While the hair-strengthening part is obviously a big benefit, I've found the turban to be most useful in my routine for a more practical reason it cuts my drying time in half. Generate awareness, excitement, and ultimately sales, for the launch of this new segment for the AQUIS brand through a series of storytelling moments using the #hairstrong foundation for smart, savvy media relations, strategic paid and organic tastemaker marketing with highly engaged social media influencers and pro hairstylists, editor desksides, and experiential eventing. AQUIS, aka the geniuses behind Rapid Dry Hair Turban (more on that here), is rewriting the shower rules with conscious cleansing. The cleanser is sulfate-free, so it doesn't strip strands of much-needed moisture and it's pH-balanced so as not to disrupt the delicate hair cuticle. I panicked when this was explained to me (my showers run really long). ABOUT AQUIS AQUIS is a Bay Area startup committed to helping restore hair from the inside out with acleanand innovative approach to hair care. DL+*Din^Ey`T \qNay,]#GL\,|cG
DVlvhVl$Cy\XG! I have a love-hate relationship with my hair. (OK, fine, it's an exaggeration, but not by much. Use the tab key or shift plus tab keys to move between the menu items. Subscribe to our newsletter. Sure, hygral fatigue isn't always to blame frizz and damage, but in my case it was. The #hairstrong movement kicked off in full effect with thousands of social media tags and education touchpoints, over 100M media impressions across such leading outlets as Allure, Zoe Report, Byrdie, and more, hundreds of pieces of influential social media content, and dozens and dozens of reviews -- all working in tandem to strategically move the needle to create a massively successful launch. reward points when purchasing this product as a rewards member*. The latest discoveries worthy of our seal of approval. AQUIS continues to be a pioneer in haircare and promotes hair confidence for all. Please see our. We frequently receive products free of charge from manufacturers to test. p? It's straight-up magical, and that's not an exaggeration. Insider Picks writes about products and services to help you navigate when shopping online. Our frizz-prone editor reveals how the brands Prime System gave her sleek, healthy strands in record time. The same thing happens with your hair when it gets wet." BEAUTYBIO'S GLOPRO MICRONEEDLING REGENERATION TOOL WITH GLOPRO FACE MICROTIP ATTACHMENT HEAD, All Products on Violet Grey are approved by the. Application Area: HairIdeal for these Concerns: Frizzy HairHair Care: ShampooHair Type: Coarse Hair, Color-Treated Hair, Curly Hair, Dry or Damaged Hair, Fine Hair, Normal Hair, Oily HairIngredient: Aloe Vera, Amino Acids, Glycolic Acid, Green Tea, Herbal Extracts, Keratin, PanthenolPreferences: Certified Cruelty-Free, Clean, Phthalate-Free, Sulfate-FreeShampoo: Repair Shampoo. "Hair that is more porous is even more susceptible to [this issue]," Cox shares, noting that the category of "porous" hair usually includes those that have undergone chemical treatments or regularly use heat tools like straighteners and blow dryers. Again, AQUIS won me over with its light yet effective detangler. sezzle "By removing excess water quickly and gently, it helps hair regain its strength.". Email us at reviews@businessinsider.com. tj@E The fourth and final step of the Prime System omits the traditional in-shower conditioning step and replaces it with a Restorative Leave-In Mist that is applied to partially dried hair before styling. b%T3UfPF+p/.Fl)yC^f3Dh9GtNat+ -U`LLWM 5000, ( "We are moving towards a hair-positive world, and it's time our products catch up," says Founder Britta Cox. Learn more. It can be used at the end of the shower to minimize the time hair is wet; The Aquis hair turban, which speed dries hair from wet to damp while protecting hair from breakage and cuticle damage; The Restorative Leave-In Mist that can be applied to partially dried hair before styling; and. Learn more about sezzle It's straight-up magical, and that's not an exaggeration. items in your basket As someone with a thick, curly head of hair, ditching the heavy conditioner in favor of a few spritzes of a leave-in felt almost sacrilegious at first. Made from proprietary wicking fabric called Aquitex, the turban feels ultra-soft and wraps gently around wet strands. Detangling and styling are easier since hair is healthyfewer products, less time, less damage! As imagined by founder and chief visionary, Cassandra Grey, and fueled by a trusted Committee of Industry Experts, VIOLET GREY is home to The Industry's Beauty Edit, recognized as the insider's ultimate beauty destination. You can purchase syndication rights to this story here. ", You may have noticed the above equation doesn't involve an in-shower conditioner, which Aquis has strategically left that out of the four-step system. So imagine my surprise when, after testing, four-step Aquis Prime Starter Kit ($49 at Sephora). The first step is to spritz the prewash all over your dry hair. Hair strands, which are made of keratin, experience similar hygral fatigue when overexposed to water. AQUIS is the hair brand that believes in self-care for your hair. I was stunned by how quickly my tresses went from sopping wet to slightly damp. Vanity-upgrading solutionsfor better, glowier skin, Foolproof favorites to enhance every feature, Because your face shouldn't be having all the fun, Supplement, sexual health, and self-care support to boost your well-being, DISCOVER EXCLUSIVEAND DISTINCTLY-SCENTEDCREATIONS, VANITY-WORTHY DELIGHTS FOR ANY BEAUTY LOVER. Earn Infused with amino acids and keratin, these powerhouse ingredients help fortify every strand while botanical extracts smooth and make tresses more manageable. item in your basket This shampoo gently purifies hair leaving it soft and hydrated. These most-wanted, most-coveted products are flying off our shelves. Hair color stays vibrant longer. The cleanser is sulfate-free, so it doesn't strip strands of much-needed moisture and it's pH-balanced so as not to disrupt the delicate hair cuticle. Insider Inc. receives a commission from our affiliate partners when you buy through our links, but our reporting and recommendations are always independent and objective. But I was bathed in relief when I learned AQUIS Prime prevents strands from getting waterlogged with the help of amino acids and balances hairs pH to mitigate water absorption, which in turn reduces tangles and frizz. Learn more. Because it cuts down on drying time, it can even help eliminate the need for a blow dryer, so long as you're okay with a little air-dry time. Finally, I sprayed on the leave-in conditioner. The AQUIS Prime products also helps protect the natural biome and pH state of hair through its safe, gentle, hypo-allergenic and effective clean formulas. Even though I've tested. smooth, but it's a temporary benefit that only masks hair damage and also weighs down hair," she says, noting that heavy conditioners may also slow the drying process and, in her view, leave strands more susceptible to damage. Learn more, 4 installments of $6.50 with Learn more about klarna_slice The third step is the AQUIS hair turban, which speed dries hair correctly and evenly from wet to damp, while protecting hair from further Hygral Fatigue and risk of breakage and cuticle damage. hair need to be "repeatedly exposed to water" in order to stay clean? AQUIS Prime launched September 2018 on Sephora.com and on AQUIS.com, retailing for $26 $49. 0 Plus, receive a gift when you spend $175+ on the brand. {2W&GP#O3&.bxOp "$C\k~2YA~5=ZA&CK"BuH&90v836d3e5u|nw2O6G[u!ubWFI+&S#W
]ms@=# UL*A_bVvGl"b;}l at(l|iiZX f,I]I*#6M%12$I "Instead of temporarily changing the way hair looks, we focus on making it intrinsically stronger and healthier. Admittedly, this part of the process is the most confusing. e6)EIgf"{lf||U7$8GzR'F5'_)F]TH_rGetd|lF hV23dp",5g;p~Y7U?K "This means less water damage with the added benefit of less weight on the hair, which brings back the natural movement and bounce that makes hair look and feel healthier," Cox says. When typing in this field, a list of search results will appear and be automatically updated as you type. You know how soft and weak your nails look after a bath? Aqua/Water/Eau, Sodium Methyl-2 Sulfolaurate, Disodium 2-Sulfolaurate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Betaine, Keratin Amino Acids, Cysteine Amino Acids, Aloe Barbadensis Leaf Extract, Camellia Sinensis Leaf Extract, Equisetum Arvense Extract, Yucca Schidigera Stem Extract, Macrocystis Pyrifera (Kelp) Extract, Persea Gratissima (Avocado) Oil, Panthenol, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Cinnamidopropyltrimonium Chloride, Citric Acid, Glycolic Acid, Phenoxyethanol, Parfum/Fragrance. points on this order, Aquis Lisse Luxe Hair Turban - Cloudy Berry (1 piece), Olaplex No. In addition, the Aquitex turban dries hair without roughing up the hair cuticle, which is what sometimes happens with towel drying. Job done. Next came the hair wash, a rinse, and no conditionerat least not yet. At first, the concept may seem a little strange after all, doesn't all hair need to be "repeatedly exposed to water" in order to stay clean? It felt odd to skip this step, but the Aquitex turban quickly distracted me. Shaking your head at the thought of adding a prewash step and a dedicated towel? Reward members earn 50 points for every review written on verified purchases. Free delivery is available on all orders over $50. Well, as it turns out, not quite. By clicking Sign up, you agree to receive marketing emails from Insider To support the launch of the AQUIS Prime hair care system in Sephora -- the brands first foray into clean haircare -- Beach House worked alongside the AQUIS team on developing the comprehensive, multi-tiered Hair Strong" program -- an inclusive hair movement celebrating your hairs healthiest, best state, no matter what kind of hair you were born with. "It wicks water away from the hair faster and with less friction than regular towels," Cox explains of the hair-care innovation. oz. What if we could do more to prevent damage even before it starts, before your hair gets wet? from 8 AM - 9 PM ET. @L0@e"lsB| oz.). Even though I've tested a lot of products in an effort to transform my frizzy, breakage-prone strands into the thick, defined mermaid waves I know they can be, most of them have been underwhelming. And, most important, it leaves hair looking and feeling healthier, sleeker, and shinier than before. So did the turban keep its promise and cut my drying time by 50 percent? My curls tend to get knotty as soon as I lather up, but the Rebalancing Hair Wash has a super-smooth texture that makes my hair soft and manageable. For more information, visit AQUIS.com, Cision Distribution 888-776-0942 Learn more, 4 installments of $6.50 with ", I've found that to be true in my personal experience as well. Klarna The brand's proprietary Aquitex technology minimizes Hygral Fatigue, by drying hair 50% faster than traditional towels, without damaging friction or excessive heat that is required to dry overly wet hair. Rinse thoroughly. sezzle The brushing, coupled with the formulas delicate, calming scent, immediately made the routine feel more indulgent. Learn more about klarna_slice Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. Enter AQUIS Prime: the first ever system that reinvents traditional haircare. I can't say that hygral fatigue is definitely at the root of your personal hair problems or promise that Aquis is the solution for you. Use the enter key to expand submenu items. According to Cox, this means you "can cleanse your hair without causing tangles and frizz. month. A hair shampoo that gently cleanses all hair types. According to the brand, it's also been clinically proven to reduce cuticle swelling by 46%, and that translates to hair that's less likely to break, split, or frizz. 4 installments of $6.50 with Disclosure: This post is brought to you by the Insider Reviews team.