While everyone is focused on the Full Tilt Poker hearings in Alderney, Bodog drops a bomb: they’re pulling their brand from the U.S. market.
From the official announcement:
“Following recent news that Bodog UK has been granted a gambling license by the UK Gambling Commission, we are pleased to announce further developments to the Bodog brand going forward.
As highlighted last week, Bodog UK’s CEO, Patrik Selin believes the trust and credibility that having a UK license brings to the brand will benefit customers and allow him to attract the best talent in the industry to work with him.
However, in order to ensure the brand’s expansion is not affected by negative perceptions, both in the UK and elsewhere in emerging markets such as Asia, where Bodog88 is already successful, a decision has been made to withdraw the Bodog brand from the US market at the end of 2011. As a result, the Morris Mohawk Gaming Group’s (MMGG) brand licensing agreement will be allowed to expire on 31 December, following which US residents will no longer be able to access bodog.eu or any other Bodog branded website. We understand that MMGG will launch under its own brand in 2012, licensed by the Kahnawake Gaming Commission. All Bodog.eu clients’ funds will remain safe and they will have the option to switch to a new MMGG brand should they wish but MMGG confirms it’s business as usual…”
In reality, the announcement is only surprising in how steadfastly Bodog has believed over the years that it can successfully operate in the U.S. market. However, with increasing payment processing difficulties since The Events of 4/15TM and continued DoJ crackdown, we’ve anticipated the gradual departure of all U.S. facing sites over the course of the next year-plus. Just bound to happen.
Read more about the withdrawal on CalvinAyre.com here.