I Am Nanonoko Documentary

Typically, we’re not going to embed a not-so-subtle-but-subtly-done promotional video unless it’s really good.

Enter the I Am Nanonoko documentary vid from PokerStars.

The vid tells the story of Randy ‘Nanonoko’ Lew, a PokerStars SuperNova who has earned seven figures online. Lew plays 24 tables at a time (just seeing it on the screen gave us a seizure). He was a video gamer before that.

What the doc really drove home for us though is how Lew and his ilk are not the future of poker–they’re the “now” of poker. For poker to make its next mainstream-pop-culture-consciousness-appeal-to-the-masses burst, somebody needs to figure out how to bridge the gap between the Lews and Lederers (i.e. the old school pros). It’s one of the 47 inherent flaws in the yet-to-be-named Federated league and almost all other new poker ventures: Nanonoko types are the present pro grinders–how do you create programming, personalities, and competition that are identifiable and appealing to that crowd?

Don’t have an answer yet, but the Nanonoko doc is at least a good start.


3 Responses

  1. shamrockbaby

    March 4, 2011 2:23 pm, Reply

    Poker is a zero sum game. But PokerStars wants to imply that it’s just a matter of hard work because to admit that someone has to lose in order for someone else to win is bad for the business model. So don’t make a video about all the broke 18 year olds playing with their moms money, make a video about one guy thats successful. Very well played, Stars….

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