We’ve been in the “you know, poker just isn’t going to be mainstream” camp for awhile.
At the end of the day, poker greatness is somewhat fueled by degeneracy. So instead of trying to clean up a game that isn’t really filled with mainstream personalities, why not just appeal to the degeneracy that makes poker great?
iSeriesLIVE allows fans to watch poker live with hole cards exposed–and bet on the action as it happens. Viewers can wager on continually updated odds to win, next elimination, winner of next hand, redder/blacker flop, etc.
In an odd way though–by opening up poker as a live betting “sport”–it could make it more popular. Part of what fuels the NFL’s massive popularity is that it’s great for gambling. Building off the success of last year’s WSOP Main Event broadcasts and this year’s WPT live streams, iSeriesLIVE would make the game more “immediate” for fans (i.e. live) and more fun to watch (because everything is more fun when you have some money on it).
The first event is set for April 5th with a new school/old school line-up that includes Daniel Negreanu, Phil Hellmuth, Dave “Devilfish” Ulliott, Maria Ho, Faraz Jaka, Tobias Reinkemeier, Marvin Rettenmaier, Carlos Mortensen, Eoghan O’Dea, and James Dempsey. Negreanu is listed as the current favorite to win at 11/2.
Learn more here.
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