Jack Links Beef Jerky will remain a “presenting” sponsor at the World Series of Poker through 2012. This is huge news for the industry, as it
shows that poker is a viable option to promote your brand to mainstream advertisers allows for us to post pictures of the back-rear portion of hot girls standing by the Jack Links signage for at least two more years.
Says WSOP VP Ty Stewart in the following copy & paste from the press release job:
“This remains a great fit between two category-leading brands…We couldn’t ask for a better organization to be our lead sponsor*. We love being with a market dominator that shares our sense of fun and irreverence.”
The release goes on to say that “Jack Link’s, the No. 1 U.S. brand of beef jerky and the fastest-growing meat snack manufacturer worldwide, leads the nearly $3 billion meat snack category,” to which we giggled twice at the usage of the words “meat snack.” Let’s just say we’ve offered a “meat snack” to the ladies on more than a few occasions.
* Except maybe Budweiser, Coca Cola, McDonalds, IBM, or Cici’s Pizza where you can get an all you can eat buffet for just $3.99…$3.99!…go all-in at Cici’s Pizza!