BREAKING: Jeff Shulman to Renounce WSOP Bracelet If He Wins

Jeff Shulman - 2009 WSOP Main Event

Jeff Shulman's age = take a guess, then subtract 15.

CardPlayer editor Jeff Shulman, 34, plans to throw the WSOP Main Event bracelet “in the garbage” if he makes and wins the November NineTM final table.

We had been hearing from multiple sources for days that Shulman is saying that if he were to win the 2009 WSOP Main Event, he’d renounce the bracelet as he believes that Harrah‘s has treated his magazine unfairly in recent years. We just asked Shulman on the first break if this was true, to which he replied, “If by renounce it you mean throw it in the garbage, then yes.”

Shulman reportedly believes the selling of WSOP media rights is unfair and that the coverage now is unacceptable. Coming from CardPlayer, which is a great read if you care about how to bet the turn in PLO cash games but whose WSOP tournament coverage left us with this, this, this, this, this, this, and this (and actually just go here to read a bunch more), it’s an interesting argument. Of course, parents always think their kids are smarter and cuter than they really are, we get that, but this is ridiculous.

We’re all about the righteous “Eff You,” and we understand why Shulman would feel scorned. But if you truly care about the game of poker, why would you possibly do this? What good does this do for the game, or bringing more people to it? And if you’re the Editor of one of the two major poker publications, isn’t one of your goals to bring more people to the game?

If Shulman does make the N9, which is a distinct possibility as he currently sits fifth overall with 12M in chips, it’ll be interesting to see if he maintains this stance or if he actually changes his mind, realizing he should act in the best interest of the game and not for just his magazine.

Safe to say where Shulman will fall in our Good for PokerTM, Bad for PokerTM, Meh for PokerTM post later today.

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41 Responses

    • BigTime

      July 15, 2009 6:23 pm, Reply

      Good for him. It’s all a joke anyways. Harrah’s decided to turn the WSOP into Poker Porn years ago.

  1. Barry Shulman

    July 15, 2009 4:12 pm, Reply

    Of course, Card player did an AMAZING job when they had the EXCLUSIVE rights in 06. Rights that they made sure gave them the power to exclude ALL OTHER POKER MEDIA – rights which they made sure were strictly enforced!

    They brought great hand by hand coverage, accurate chip counts and wonderful live streaming video of final tables… Whoops.. that was the other guys!

    2006 was a mess. They lost the rights because their coverage was poor, their attitude poorer and they sold out the WSOP reporting in total to FTP.

  2. Steve

    July 15, 2009 4:39 pm, Reply

    If he really wants to make a point, he should renounce the money in a trash can. Preferably one near me.

  3. Joe_blow

    July 15, 2009 5:25 pm, Reply

    The Shulmans have always been unethical greedy bastards that only look out for themselves and don’t give a crap about the industry. Look at how they treated the AP/UB scandals! Barely a mention and their adverts still run since they are a big time affiliate farm.

    Money talks more than integrity. You make a deal with them for “X” and once the deal starts they expect X, Y and Z. They are always looking to take more than they deserve. Maybe that is why they no longer have the WSOP exclusive.

    They think the poker world owes them a free ride and not the other way around.

  4. pokerfan_22

    July 15, 2009 7:50 pm, Reply

    Both of the Shulmans are douchebags, and they always have been. Scumbags as well. I agree, they do think that the poker industry owes them something. Ridiculous!

  5. DJ Sly Bri

    July 15, 2009 8:59 pm, Reply

    Thanks above for reminding us of their previous coverage and attitudes. I had forgotten about that.

  6. BJ Nemeth

    July 16, 2009 12:23 am, Reply

    Hard to believe from that picture (or seeing him in real life), but Jeff Shulman is just three years older than Erica Schoenberg and just four years older than Lacey Jones.

  7. Bryan Devonshire

    July 16, 2009 4:10 am, Reply

    This makes me sad. I agree with the OP 100%.

    Also, Barry Shulman is not ITT imo. iirc CardPlayer did not have exclusive rights in 2006, as I can remember many examples of pokerpages, pokerlistings, pokernews, bluff, and cardplayer all being on the floor at the same time. I believe it was in 2007 when they went exclusive with (Bluff?).

    Lastly, CardPlayer became exclusive reporters of WPT events not too long ago, not sure if they still are, but I can’t understand how he is bitter since he should clearly understand the business model of exclusive rights.


    OP = original poster, ie wicked chops
    ITT = in this thread
    iirc = if i recall correctly

    • EB

      July 16, 2009 9:36 am, Reply


      You are mistaken because I was nearly thrown out of the Amazon Room in 2006 when I was sitting in the audience with a pen and paper to take notes on final tables for the site I was with at the time. A CP person attempted to have me thrown out because they had the exclusive rights and it wasn’t until Nolan stepped up and said that I was not violating the live reporting rights that I was allowed to stay.

      In 2006, CP had the exclusive live updates, chip counts, tournament and video reports. They filled their staff with interns that had no comprehension of what it takes to cover a tournament and, after an abysmal performance by said interns, lost the rights. I personally believe that these “exclusive” deals have only hurt the game as they have promulgated.

      As far as Jeff, what he does with the bracelet is his call. He ought to win it first before he decides what to do with it. I know he sure as hell won’t ditch the money and I also bet his father hasn’t tossed out his bracelet.

  8. Jericoholic

    July 16, 2009 9:15 am, Reply

    It is great to hear Schulman standing up for himself. He is 100% correct in that Harrah’s has mistreated his magazine and is justified tossing his bracelet if he wins.


    July 16, 2009 10:18 am, Reply

    Didn’t Cardplayer magazine just do an issue with a big celebration of 40 years of WSOP? I still don’t like the attitude of this guy. Will not be buying the magazine anymore. Or pick it up for free at the card room anymore.

  10. BJ Nemeth

    July 16, 2009 2:13 pm, Reply

    These issues are *so* important to Jeff Shulman that he’s trying to hijack the storylines of the November Nine to be heard. Gee, it’s too bad that he didn’t have a platform to address these issues before now.

    Oh wait, he did.

    His family owns and operates one of the largest media companies in the poker world. What the fuck was Jeff Shulman waiting for these past two years? Doesn’t he realize what a monumental hypocrite he’s setting himself up to be?

    I can’t wait to read Card Player’s coverage of their own publisher’s WSOP bashing. Will they ignore it, or give it the full force of the magazine? If they ignore it, it makes him look out of touch even within his own company, and if they give it full force, it threatens to seriously alienate their readers.

  11. donkphish

    July 16, 2009 6:08 pm, Reply

    “Coming from CardPlayer, which is a great read if you care about how to bet the turn in PLO cash games but whose WSOP tournament coverage left us with this, this, this, this, this, this, and this (and actually just go here to read a bunch more), it’s an interesting argument. Of course, parents always think their kids are smarter and cuter than they really are, we get that, but this is ridiculous.”

    Coming from a site that snaps random pics of chicks on the rail, then posts articles with ANAL JOKES about them, I’ll choose to remain suspicious of the source of this article and continue to choose respectable sources like CP over a tablolid like wickedchops.

    Not to mention, your entire article (and the timing of its release) reeks of HIDDEN AGENDA.

    Oh and Phish rules your face.

    • Tony

      July 16, 2009 8:01 pm, Reply

      Couldn’t have said it better myself. WickedFailPoker has the audacity to criticize someone for actually /caring/ about Poker? Go back to stalking Lacey Jones or some other obvious Las Vegas post-op transexual and STFU!!!

    • Wicked Chops Entity

      July 17, 2009 8:08 am, Reply

      “I’ll choose to remain suspicious of the source of this article…”

      The source of this article was Jeff Shulman and his exact comments and quotes. So please, remain suspicious.

  12. melissah

    July 17, 2009 12:01 pm, Reply

    “Some people are reporting that I’m upset because the World Series canceled a media deal with Card Player,” he said.

    “My comments have nothing to do with that, and everything to do with my disappointment in how the World Series is run. It used to be run by people who loved and really cared about poker, and had the players in mind, first and foremost. That mission’s been derailed by a few executives who now head the Series.”

    Shulman, who has racked up $1.3 million in lifetime tournament winnings, has played in a number of World Series events in the past decade.

    “This year, the WSOP locked out players who flew in from around the world to play in the main event, charged nearly $3 million in entry fees for the main event alone, continued to create an uneven playing field by giving special treatment to some, and, in general, display bad attitudes and make inaccurate decisions.”

    Shulman dismisses the assumption that his disdain stems from a lack of media access for Card Player magazine and at the Series.

    “Card Player and the World Series had a media deal in 2005 and 2006. Our opinion was that the event should be open to all media, but the World Series made a decision that only one media company would get access, and that company would have to pay for it.

    “Card Player and the World Series had disagreements on the media coverage from day one, and we chose not to even bid on the deal in 2007. It wasn’t worth it, and they sold it to someone else. We were glad to get rid of it.”

    The 2009 World Series of Poker November NineShulman is surprised that some in the poker community are so quick to blame Card Player for the trend of establishing media exclusivity in the poker business.

    “Harrah’s made the decision to auction off the media rights to cover the World Series to the highest bidder, not us. Do we like it? Absolutely not.”

  13. james

    August 5, 2009 8:13 am, Reply

    Great way to promote your dying print media. Wanna really make a statement? Throw the first prize money in the trash if you really feel that Harrah’s has treated you unfairly. (SpadeClub is going to be worth three billion according to your Dad, so five or six million should be pocket change to the Shulmans.) You’ll certainly get all the press coverage you’re looking for and probably about 1000 times the press coverage you’d get for just throwing the bracelet away. Be a man and put your money where your mouth is punk.

  14. cee d

    August 6, 2009 5:08 am, Reply

    Hey, if it’s about ‘exclusive rights’ then he can negotiate exclusive rights to the producers of ‘Pawn Stars’ , get paid by them and get some ca$h for pawning it too.

    if it’s about poor player treatment by the wsop corporation he could create bad hype, making harra’s look lame all leading up to the november 9 and be the story for espn’s most watched final table Ever. Instead of the hype espn wants about Phil Ivey (like tiger at a golf tourney) about to be the pro’s pro to win it all. Possibly leading to the big boys at espn pressuring the wsop to make changes for the better.

    but I wanna know how much a bracelet would go for…

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