It’s almost a miracle to only make $2.5M in (studio estimated) ticket sales with a multi-million dollar advertising and marketing campaign, as Lucky You did. That’s only $996 per screen! We could make a movie called Sitting on the Can While Writing This Post, make it last 90 minutes, or in other words, put out a documentary of how and when we typically write our posts, and make more than $2.5M in (estimated) box office receipts. And our little documentary doesn’t even star Drew Barrymore. It’s just starring us taking a crap for 90 minutes!