Interesting move in the player sponsorship arena.
It was announced on Friday that Michael “The Grinder” Mizrachi landed a sponsorship deal with the Breeders’ Cup.
The press release stated that, “The forming of this partnership will help introduce Breeders’ Cup wagering and the liquidity of the two-day event to the poker world.”
Says VP of media and entertainment Peter Rotondo:
“We believe that there is a strong cross-over between poker and horse racing, which has not yet been realized. We’re thrilled to have a relationship with ‘The Grinder’ which will allow for one of poker’s superstars to reach out to the poker world and educate them about the Breeders’ Cup and the over $160 million in liquidity during our two-day event.”
Smart move by the Breeders’ Cup, as we agree with the cross-over appeal. However, they should’ve patched up some of the final 27 at the 2011 WSOP Main Event if they really wanted big exposure leading up to the November 4-5 Breeders’ Cup at Churchill Downs, given the timing of when those episodes would air. More bang for the buck. Maybe next year.
Read more here.