Michael “The Grinder” Mizrachi Gets Breeders’ Cup Sponsorship

Michael "The Grinder" Mizrachi is the male Shannon Elizabeth when it comes to sponsorships: Absolute Poker, Planet Hollywood, all the shit on his shirt above, Deliverance, Full Tilt, and now the Breeders' Cup.

Interesting move in the player sponsorship arena.

It was announced on Friday that Michael “The Grinder” Mizrachi landed a sponsorship deal with the Breeders’ Cup.

The press release stated that, “The forming of this partnership will help introduce Breeders’ Cup wagering and the liquidity of the two-day event to the poker world.” 

Says VP of media and entertainment Peter Rotondo:

“We believe that there is a strong cross-over between poker and horse racing, which has not yet been realized. We’re thrilled to have a relationship with ‘The Grinder’ which will allow for one of poker’s superstars to reach out to the poker world and educate them about the Breeders’ Cup and the over $160 million in liquidity during our two-day event.”

Smart move by the Breeders’ Cup, as we agree with the cross-over appeal. However, they should’ve patched up some of the final 27 at the 2011 WSOP Main Event if they really wanted big exposure leading up to the November 4-5 Breeders’ Cup at Churchill Downs, given the timing of when those episodes would air. More bang for the buck. Maybe next year.

Read more here.


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