Bluff will now be the exclusive content provider for ESPN’s Poker Club, among other joint initiatives. By our analysis, this is a smart move by ESPN to enhance their poker presence, and an even better alliance for Bluff, clearly positioning itself as a leader in the increasingly crowded poker media field. Or as two-time 2005 WSOP bracelet winner Mark Seif put it today, "I think its a match made in heaven. The fact of the matter is that Bluff Magazine is and has been the leader in this industry since the time they have came into it. ESPN, with having the WSOP and their play money site and content, brings two poker powerhouses together, and thats a good thing."