In a brilliant customer acquisition move circa 2001, Pokerist has signed Carmen Electra as the face of its free-to-play hold’em mobile, Facebook, and online games.
For those unfamiliar, with nearly 100,000 daily active users (DAUs), Pokerist is actually the #2 Facebook poker game behind Zynga. Its DAUs nearly lap the WSOP Facebook game.
Whether or not this leads to more celebrity endorsers of free-to-play poker remains to be seen. Zynga has shown something close to a zero percent interest in dipping their toes into the sponsorship waters.
But as even free-to-plays jockey for market presence as the U.S. inches towards online poker regulation, it’ll be interesting to see if more celebrity–and actual professional–poker players get inked by platforms that currently have no current interest in generated rake.
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