Finally, a poker company totally nailed it.
For the first time, poker advertising feels mainstream.
Full Tilt Poker certainly raised the bar with their brilliant TV spots. PokerStars stepped up their game over the years as well (this Daniel Negreanu home games spot being a stand-out). Even 888 tried (unsuccessfully) to upgrade their on-air presence with this Georges St. Pierre commercial. Regardless of the continued progress, poker TV ads felt very, well, pokery.
The latest PokerStars ad though featuring Rafael Nadal and their mobile ap is a giant leap forward. It screams “we’re mainstream, take us seriously.” This is Super Bowl, Fortune 500 quality.
Well done to whoever Stars’ ad agency is on this one.