So far, so good. Maybe.
In their continuing (successful) effort to dominate poker “vertically” across the globe, PokerStars launched a free-to-play game on Facebook this week.
It’s either doing really well or really not, as the Beta site is currently overloaded and over capacity.
What does the launch mean for PokerStars? Probably nothing. Free-to-play gamers don’t convert to real money players anyway. By Black FridayTM only about 1 in 40 .net players converted to real money depositors based on some industry insider data.
But PokerStars can continue pushing its brand out via new channels and reaching future (albeit at a low percentage) depositors.
Check out the game (if it’s back up) here.
Read more about the launch here.
No longer a secret: Facebook in talks to open real money gaming in Europe.
Two words: Game. Changer.
According to eGaming Review (paywall link here), Facebook is in exploratory talks with a number of online operators to open a real money gaming on their platform, potentially as early as the first quarter of 2012.
Talks are reported to include companies such as 888 Holdings and Gamesys. We’ve learned that the 888 talks could particularly be advanced, as those have been going on since the summer.
Current speculation is Facebook would rollout real money gaming in the U.K. first and expand throughout Europe from there. Reports are that Facebook wants to manage eight licenses in different verticals (such as poker, casino, bingo) and offer real money play and cashouts.
Interestingly, not mentioned as a partner in this is Zynga, who currently operates the largest poker room in the world. Zynga recently said they have no plans for real money gaming, although we think they should reconsider.
Read more about the Facebook story on Techcrunch here.