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Jeffrey Pollack

Statement Regarding Wicked Domains And Federated Sports+Gaming


Not a very wicked logo.

“I can dodge bullets, baby.” – Phil Hellmuth, 2005

“Holy crap we dodged a bullet there, baby.” – Wicked Chops Poker, 2012

If you’ve read the last Federated Sports+Gaming bankruptcy filing you may be asking yourself, “Wtf, why did they purchase nearly 100 ‘Wicked’ related web domains?” Well, here’s the story.

From January 2010 through August 2010, the company that eventually became Federated Sports+Gaming was in negotiations with the Entities Who Comprise Wicked Chops Poker to acquire Wicked Chops Poker as part of a larger media development strategy. When it became clear that FS+G had not yet raised the financial capital to make such an acquisition, or perhaps that they had changed direction on making acquisitions in general, we began negotiating to work as consultants for their company. Eventually, we settled on a web and content development agreement.

However, their contract terms contained highly prohibitive intellectual property clauses, outlining that anything we created for their website was the property of FS+G for perpetuity. After we looked up the meaning of perpetuity, we refused to sign the contract.

During these negotiations, we progressed their web strategy, completing a large portion of consulting work up-front and for no pay in order to keep a tight overall development deadline on track.* We continued to ask for the name of their new company and league as we developed the web strategy–but like this puppy trying to get up, it just wasn’t happening.

In early November 2010, FS+G finally agreed to remove the prohibitive intellectual property language from their web development contract. At this time, Jeffrey Pollack and Annie Duke requested a meeting with the Entities to discuss the “state of the state.” At this meeting (yet before we actually received the revised contract), after an hour of discussions about The Social Network and how Mark Zuckerberg tried to screw over his friend Eduardo Saverin**, Pollack and Duke revealed that they planned to name their company and new organization the Wicked Poker League.

Our initial reaction was that Wicked Poker was an awful name for a pro player league.

Our second reaction was they legally couldn’t do such a thing, and we hired an intellectual property attorney to handle the matter.***

We came to find out that FS+G executive Jeffrey Grossman acquired the domain wickedpoker.net in late July 2010 (as well as, it seems, almost ONE HUNDRED other Wicked domains), and that we were repeatedly misled by Pollack and Duke as this information was kept from us for months.

At this point we got Keyser Soze levels angry, and the rest is history.

While we very publicly (and privately) advised against many things FS+G/Epic eventually did regarding their business and were not surprised by what happened with the company, we sincerely hope that all the people they owe money to somehow, eventually, get paid.

Look for a more detailed version of the events on Wicked Chops Insider sometime in the near future.

* Note to poker industry: ALWAYS get paid up-front.

** Not kidding. That actually happened.

*** Order of reaction is actually accurate–as “brand guys” we felt so strongly that Wicked Poker was an awful name for the league, we overlooked the fact that they were apparently trying to screw us.

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EXCLUSIVE: Federated Sports+Gaming Bankruptcy Docs


So much for the long runway...

As you know, Federated Sports+Gaming–the parent company of Epic Poker, Heartland Poker Tour, and the GPI–filed Chapter 11 bankruptcy last week (Wicked Chops Poker has obtained the filings and have linked them at the bottom of this post).

The move, according to management, was positioned as a “reorganization” as opposed to an “asset liquidation” (which would essentially be the end of Epic). Additionally, FS+G CEO Jeffrey Pollack claims in a statement that  Epic has “full intention to complete, as planned, Season One of the Epic Poker League.”

Problem is, after reading the filings, we just don’t see how that’s possible.

In reading the bankruptcy docs, a few things are evident:

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Epic Failed


Apologies for the obvious headline...

The parent company for Epic PokerFederated Sports+Gaming–filed for Chapter 11 bankruptcy yesterday.

The news was announced via a statement from Jeffrey Pollack on the FS+G website.

The shame here is how badly Epic unintentionally misled the pros who supported their league. A major reason many pros played in the events was the equity in the overlays and the promise that, if they qualified, they could play in the $1M season-ending championship freeroll–something that will obviously not be happening now.

Also, while many had figured out as much, Annie Duke‘s letter as to why Epic postponed Event #4 and the Championship seems like complete and total B.S. in light of today’s news.

The silver lining in all of this is that the bankruptcy could make the potential Pinnacle Entertainment acquisition of Epic more likely now. As we’ve written before–the one profitable “crown jewel” asset within FS+G–the Heartland Poker Tourshould be of significant value to Pinnacle. If Pinnacle is smart, they’d retool Epic around that HPT model, launch a national tour, and build a brand with massive domestic reach for when the U.S. market is eventually regulated.

Don’t get us wrong, this is a sad day. Poker needs more success stories, not less. But in the end, this was something many of us believed was inevitable for over a year.

More analysis of this to come…

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Epic Poker League: What Will Be Considered a Success?


Annie Duke is betting that Epic Poker's success will be thiiiisss big.

The Epic Poker League holds their first Main Event on Monday.

Giving credit where it’s due: going from a PowerPoint concept to an actual real, living event with a (time-buy) TV partner and palpable enthusiasm from a swath of players in one year is a major achievement.

But getting there is one thing. Making it a success is another.

With that in mind, what will constitute a success for Epic, from the public’s perspective?

In talking with a number of people in the industry, we’ve condensed the general consensus for what would be considered Epic success…

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Federated Sports+Gaming and Heartland Poker Tour?


The Heartland Poker Tour has a new boss.

Federated Sports+Gaming announced the acquisition of the Heartland Poker Tour yesterday. While the announcement wasn’t terribly clear on how HPT will be integrated with the upstart league (other than possibly being a Pro-Am feeder), it’s still an important industry development, and another clear sign that FS+G is going to spend some cash.

However, like the Rolling Stones song “Mixed Emotions,” we have mixed emotions on this one.

On one hand, HPT is inarguably the most under-reported success story in the industry. The tour has consistently grown over the years, enjoying great brand loyalty among its customers. HPT actively competes with–and often beats–the WSOP Circuit for participation across middle-U.S.-American casinos. The tour has also expanded to massive domestic TV distribution. Simply put, it’s a great talent acquisition, as HPT co-founders Todd Anderson and Greg Lang are among the best in the industry at what they do.

But as a branding and business fit? It’s like fitting a square peg through a round hole.

FS+G was originally positioned as a “pro” league. However, most of its recent focus has been on the amateur ranks.

The company is failing miserably at filling tables for their Pro-Am satellites, despite seeing strong attendance across the street at the 2011 WSOP and from Venetian Deep Stack events. In fact, FS+G is frequently not being able to meet their 5-person minimum requirement to just hold a Pro-Am qualifier. Rumors abound that the Palms is none too happy about FS+G’s inability to drive foot traffic to these qualifiers.

So maybe HPT helps them reach more “amateurs.” But how much value does that really have? FS+G, at least originally, didn’t seem to have much stated intention to load their events with more regular Joe’s instead of pros.

FS+G also has been touting a “major” TV distribution partner, which everyone believes to be CBS (although recent rumors suggest it’s more likely to be the significantly less-household’d CBS Sports). When that relationship inevitably goes sour (poker productions on TV without PokerStars or Full Tilt ad dollars to support it just don’t have a chance), maybe FS+G can tap into HPT’s distribution reach.

Whatever the case, more likely than not, this acquisition was likely done for one major reason: positive EBITDA.

By all accounts, HPT is doing well. You can’t run a TV tour for as many years as they have and not have it translate into a profitable venture. Adding a valuable asset with positive EBITDA to FS+G’s arsenal should help in their future fund-raising efforts. It’s ultimately a very important cog in FS+G’s future plans.

For HPT’s sake, we hope this acquisition doesn’t muddy their branding waters. They’ve built an impressive business (and business model) serving a specific niche in the industry better than anyone. So aligning themselves with a not-so-impressive business (and business model) may prove to be tricky.

At the end of the day, like that song from Asia, only time will tell.

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