We’ll wait to see how many screens it will hit on opening weekend first before making a prediction on box office receipts but we’re thinking somewhere in the Kickin’ It Old Skool and Witless Protection range (if more than a 1,000 theaters).
Regardless we’re sure it will still fare better than Paris Hilton‘s The Hottie & the Nottie, which isn’t saying much. We could make a movie called Sitting on the Can While Writing This Post, make it last 90 minutes and still . . . oh yeh,
Most of our hunch is based on the fact that it seems the distributor Anchor Bay has done pretty much zilch to market the film, especially to its easiest target: poker fans. And anything it has done has gained pretty much zero traction.
Consider the YouTube contest Anchor Bay has been running for the past month. They’re asking people to submit a video of their “craziest Vegas story” with the best one winning a trip to The Grand‘s Sin City premiere. The last we looked there was only one video entry posted in the contest’s YouTube group and a search came up with maybe two or three other entries elsewhere (here’s one of them).
Check out the film’s MySpace page and it has about 160 “friends”, which is around 700 or so less than Kickin’ It‘s page, and half of which are people in the film or random poker pros.
Finally, look around at
It’s all kind of disappointing considering The Grand got rave reviews when
Plus it has a pretty decent ensemble cast that includes Woody Harrelson, Werner Herzog, Gabe Kaplan, Shannon Elizabeth, Michael “David St. Hubbins” McKean, Dennis Farina, Chris Parnell and a bunch of past Celebrity Poker Showdown-ers including Cheryl Hines, David Cross, Ray Romano, and Richard Kind.
All of this lackluster marketing we guess isn’t surprising when you consider what Anchor Bay is used to promoting. Their new releases this year include “Phonics 4 Babies: Colors and Counting,” “10 Minute Solution: Latin Dance Mix” and “Gabrielle Reese: Fit & Healthy Prenatal Workouts.”
If you want to learn more about The Grand, check out this recent interview Zak Penn did in which he reveals that Ben Affleck came up with some of the characters and ideas for the film.