The TOKE: Bodog Best Marketers, Russian Home to Play Poker, + the Worst Poker Article Ever

:: Bodog the best.  In our opinion, Bodog is the only online site that truly gets how to effectively market its brand.  And we’re not just talking about the hot girls. Their ads consistently put forth a certain image that builds brand awareness AND matches the aesthetics and appeal of their online site.  This is in contrast to say, Full Tilt, where there’s a disconnect between sleek, "play with the pros" ads but a bunch Russianof goofy avatars at the virtual tables.  On Monday, eGaming recognized Bodog for its creative efforts and awarded the company their, "Best Online Marketing Campaign."  Covers

:: Glasnost, sputnik, poker.  Last week we detailed the surge in live poker play in the country formerly known as the U.S.S.R.  This week, the St. Petersburg Times discusses how online poker in Russia is hotter than…women in Russia.  St. Petersburg Times

:: The worst poker article you’ll ever read.  Read this gem at the Contra Costa Times.  You’ll have to register for the article, but it’s (completely, totally not) worth it.  This is one of those, "it’s so bad, you have to taste it" things.  Thank us later.  Contra Costa Times

 

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