The last of our 2005 Top Stories focuses on the mainstreaming of poker.
Cause in case you didn‚Äôt notice,
Consciously noting that something is ‚Äúbordering on ubiquity‚Äù is almost as big of a clich√© as saying something is ‚Äúbordering on ubiquity,‚Äù but what the hell, poker is bordering on ubiquity.
Advertising is everywhere. PartyPoker even runs that cheap-looking-hand-dealing-cards-on-felt ad during primetime network TV now. Guys like Chris ‚ÄúJesus‚Äù Ferguson have commercials. Erick Lindgren and Howard Lederer are sponsored by an alcohol company. Trading cards are in the works.
Poker has officially arrived.
And it will stay.
Too much is at stake for it not to…
When you have major media entities like ESPN paying $20 million for WSOP distribution rights over the next two years, players with their own video games, and
Other trends didn’t have such backing. ESPN never aired swing-dancing competitions in 1997.
The only way you can legitimately see poker going from lava-hot to zero-Kelvin-cold is if douche’s like
While the explosive growth will have to slow, it doesn’t mean poker is going away. As we’ve noted, the poker boom falls much more in line with the growth of golf than of some other fly-by-night trend. Money dictates all, and there is some serious greenbacks backing poker now. Players are celebs on par with atheletes. And ANYONE can play.
And now that mainstream America knows it, poker ain’t going anywhere. It is here. To stay.